about us

The Underwood Baby Academy (UB Academy) was established in 2019 by Sally Underwood, an experienced midwife for 35 years. She saw that women needed more support and care during their pregnancies and early motherhood. She started UB Academy to create this much needed support community.


Sally Underwood

UB Academy Founder & Midwife - RM BA Hons DipHb (KGH)

I am an experienced midwife, currently working within a leading London NHS Trust as a midwifery matron having trained as a registered nurse in 1979 and then as a midwife in 1984.

I launched the UB Academy in 2019 after feeling that expected mothers needed more support beyond their appointments with doctors and midwives. I wanted to offer women more; the complete lifestyle package, to make women’s journey into motherhood the best they can be. I’ve had 6 children so I know first hand how important this can be!

So I’m so excited about what we offer for our members and how this can benefit not only the mother but also her partner and their baby.

I really want women to recognise how empowering pregnancy, childbirth and parenthood can be.

I’m really look forward to meeting you, your birth partner and your new family. It’s such an exciting time of your life and we want to make sure it’s the best it can be.

Best wishes,


Sally Underwood
UB Academy Founder